There has been a significant shift in consumer content consumption over the last five years and it shows no signs of slowing down. Video marketing, voice search and smart devices are not only tools; they are continuing to change how users discover brands, interact with them, and buy from them.
Video is king when it comes to digital content. Platforms like TikTok, Instagram Reels and YouTube Shorts have conditioned users to appreciate and prefer short visual formats. Whether large or small brands, video is now the first choice when telling brand stories, product demonstrations, customer reviews and even a peek behind the scenes. Marketers need to create polished, stunning, high-budget videos and real-life authentic content which has meaning for a specific audience.
Live streaming is also a powerful engagement tool. Whether there’s a new product launch coming up, an influencer is involved, or there is a Q&A happening, live video allows for real-time connection, trust, and even more sales. Moreover, with platforms like Instagram adding live shopping features, video content can be more than just engaging; it can also be a direct sales conduit. In addition, voice search continues to grow rapidly as smart speakers become more commonly used, along with virtual assistants like Alexa, Google Assistant, and Siri. Voice search is different from text, it is more meaningful ways.